You have been hired to be a t-shirt designer for a local design company located in Charleston. Three words to describe the company are: ageless, Southern and adventurous.
Your task is to design one piece of artwork that will be printed on the back of the shirt. The goal is to design this for a specific customer persona so that they will want to buy the shirt.
“Low Tides, Good Vibes!”
The Process & Design
Step 1 - Customer Persona
The customer persona tells us who the t-shirt will be designed for or who will purchase the design. Using the description of the persona I created a mood board that visually displays what the customer likes: magazines, t-shirts, colors, nature and even a pet that they might own. I created this piece of the process to guide the decisions I made when picking a quote and symbol that might attract the customer.
Step 2 - Mood Board
In the discovery process we use research to guide the choices we make. This is a board I have complied of five images that reflect a symbol or icon that I have included in my project. I have used these images as a reference. I did not draw out of my head, and based lines and shapes off the research I have presented.
Step 3 - Thumbnails
Thumbnails are a quick way to show ideas without too much detail. They show the shapes and hand lettering and composition of the elements I am working with. Here are four thumbnails utilizing four different compositional shapes (square, rectangle, circle and triangle). These are rough drafts and not a lot of detail have been included. From the four thumbnails I have picked two to move forward with.
Step 4 - 2 Drafts
These two drafts represent my best ideas, out of the four, that I have worked on. They show more detail and have worked out more of the details in the composition. You should see two contrasting typography categories and the symbol or icon I am using from my discovery board/research.
Step 5-7 Final Drafts with Color
This is my final design for my hand lettering project. The choices I have made in this design reflect the customer persona, they use two categories of typography, include a symbol or icon, and this a final drawing of my artwork.
This is my final design that has been inked using a Sharpie marker. We used Sharpie markers due to the constraint of a vinyl cutter in the decoration process. My shapes and lines are clearly defined and none of the artwork has missing shapes.
Digital & Color
We have used the Adobe Capture App and Adobe Illustrator to vectorize the artwork. This creates a digital file that uses mathematics to scale the artwork. The color I am using on a white art board is an Earth tone. My customer is a fisherman and spends his time outdoors.
Step 8 - Mock up on T-shirt
Student Artist Rationale
1. How this design utilizes 2 elements visual art.
2. How this design utilizes 2 principles of visual art.
3. How this design specifically speaks to your persona?
4. Why would they buy this? Where would they wear this to?