You have been hired to be a t-shirt designer for a local design company located in Charleston. Three words to describe the company are: ageless, Southern and adventurous.
Your task is to design one piece of artwork that will be printed on the back of the shirt. The goal is to design this for a specific customer persona so that they will want to buy the shirt.
“Low Tides, Good Vibes!”
The Process & Design
Step 1 - Customer Persona
The customer persona tells us who the t-shirt will be designed for or who will purchase the design. Using the description of the persona I created a mood board that visually displays what the customer likes: magazines, t-shirts, colors, nature and even a pet that they might own. I created this piece of the process to guide the decisions I made when picking a quote and symbol that might attract the customer.
Step 2 - Mood Board
In the discovery process we use research to guide the choices we make. This is a board I have complied of five images that reflect a symbol or icon that I have included in my project. I have used these images as a reference. I did not draw out of my head, and based lines and shapes off the research I have presented.
Step 3 - Thumbnails
Thumbnails are a quick way to show ideas without too much detail. They show the shapes and hand lettering and composition of the elements I am working with. Here are four thumbnails utilizing four different compositional shapes (square, rectangle, circle and triangle). These are rough drafts and not a lot of detail have been included. From the four thumbnails I have picked two to move forward with.
Step 4 - 2 Drafts
These two drafts represent my best ideas, out of the four, that I have worked on. They show more detail and have worked out more of the details in the composition. You should see two contrasting typography categories and the symbol or icon I am using from my discovery board/research.
Step 5-7 Final Drafts with Color
This is my final design for my hand lettering project. The choices I have made in this design reflect the customer persona, they use two categories of typography, include a symbol or icon, and this a final drawing of my artwork.
This is my final design that has been inked using a Sharpie marker. We used Sharpie markers due to the constraint of a vinyl cutter in the decoration process. My shapes and lines are clearly defined and none of the artwork has missing shapes.
Digital & Color
We have used the Adobe Capture App and Adobe Illustrator to vectorize the artwork. This creates a digital file that uses mathematics to scale the artwork. The color I am using on a white art board is an Earth tone. My customer is a fisherman and spends his time outdoors.
Step 8 - Mock up on T-shirt
Student Artist Rationale
1. How this design utilizes 2 elements visual art.
2. How this design utilizes 2 principles of visual art.
3. How this design specifically speaks to your persona?
4. Why would they buy this? Where would they wear this to?
About this project
In media arts class we were assigned a 30 day photo challenge. This is the collection of work that I created to submit for this assignment. My favorite days were 3, 7, 10 and 22. I am proud of this work. I explored this assignment using filters, black and white, moods, color, camera angles and compositional methods/rules.
Note: This is a teacher example of this assignment and days 1–5 are shown only.
Image Blog Settings:
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